I asked over 1000 diverse business leaders a question…
‘Will your next year deliver an increase in profitable business?’
The unanimous response was yes.
Right - because business building is about making profit.
My next question: ‘which strategy will you implement to make it happen?’
The varied responses ranged from: ‘More deals and more customers to cost efficiency and budget application’
Wrong – Because these are operational initiatives, not strategies.
The role of strategy is to establish an edge that will deliver value and profitable return.
An edge born of a thinking-level that surmounts obstacles, ignores constraints and leaves the competition standing.
Such an edge comes from Resourceful Innovative Marketing (RIM)
To start the thought-process to developing that edge…
1. Consider your prized possessions – what motivated you to acquire them – it certainly wasn’t price.
2. Review your business offerings – what motivates your customers – is it needed or wanted
3. Question how you currently go to market – routinely or resourcefully – and answer why.
4. Think strategically, not operationally, as to how you could convert your ideas into double-digit profit.