The Commitment Plunge

Commitment comes from continuing to do whatever is required of you…

Even after the motivation, which prompted you to start what was required of you, has left you…

Tough times test our commitment and prompt us to take misguided actions.

For example, when funds are low, there is a tendency in business to seek out anyone and everyone to market your product or service to…

But your product or service will never please everyone…

And selling something that resembles a one-size-fits-all…dilutes the value of your product or service and your commitment.

The secret is to re-clarify exactly ‘who’ is your customer and ‘what’ is your market… and then to figure out ALL the best ways for you and your product or service to attract, deliver to, and retain that customer in your market,

Raising your efforts and doing even more of whatever is required of you actually ignites commitment…

Because commitment is not something you manufacture; it is what you discover deep inside yourself when you align what is important to you with what you do.

It is about taking the plunge when you committing to doing so