Marketing Plan(ning)

Marketing is about building relationships.

It does not have to cost a fortune.

Indeed the old rules of enormous marketing and PR budgets no longer work. The days of speed and greed have been replaced by the new motto of swift and good.

Whatever your business understand that you are in the business of marketing your product or service – period – irrespective of what your business is.

If marketing is about building good customer relationships it follows that having a marketing plan is a prerequisite to making money.