Attract Customers

I recently read a fine fifty-page business plan - with an important item missing...

There was no customer.

The real secret for business success is very simple...

It is having more customers...whether in the form of clients, tenants, passengers, patients, traders, brokers, agents, investors, or buyers...

Because a business without customers ceases to be a business.

More customers are the key determinant for positive cash flow...

And the promise of future profits is no consolation when negative cash flow causes a business to close.

A business can survive without profit but not without cash...

It is the main reason a business folds...

So never cease striving to attract more customers (whoever they are) to generate cash flow.

And when your business thrives from renewed good margins reinvest profit to attract more custom.

Don't follow the Banking Business Plan of: 'attract more loans to keep going...'

Rather focus on 'attracting more customers to keep growing.'