Ambassadors

We all readily accept that the best form of advertising, building your reputation and making a business profitable is by ‘good’ word of mouth. If nobody had recommended it that would never have happened.

The best competitive advantage any business has, to develop solely on its own, is its customer and employee relations.

And when a customer contacts your business, they are, as far as they perceive it, contacting one of your ambassadors – not an employee. Whoever they speak to, as far as that customer is concerned, represents the business. That is why employees must become your first ambassadors too. Like any good ambassador people must be absolutely sure about what they do and why they do it. They are the catalysts for turning every one of your one-time customers that choose to buy from you, into lifetime customers.

Instigating a plan to motivate your people to become ambassadors and reward your customers for being ambassadors is often the start to developing your own business success phenomenon.

If You Do Not Have An Ambassadorial Program For Your People Or Customers Then Plan To Instigate One NOW!