Your USP

Every professional business owner and executive wants to get his or her business noticed…

Most know that the first rule of successful marketing is defining and applying a USP…
Unique Selling Proposition.

Yet rarely do they develop one and never harness the uniqueness that differentiates their business – mostly because they don’t like anything to do with selling – the factor that generates income and profit.

Domino’s Pizza does not make the best, most delicious, healthy or cheapest pizza but its billion dollar success came from it’s USP…

That perfectly encapsulated 5 Vital Keys…

1.    Benefit
2.    What it is
3.    Service
4.    Promise
5.    Guarantee

You get fresh, hot (1) pizza (2) delivered to your door (3) in 30 minutes or less (4) - or its free (5).

The main point is that your USP is not about you, your business or your profession…

It is about the people that build your reputation and success - your customer or client.

So take time to think about your USP – and, if you have a problem with selling, then exchange the word for Service.

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