Virtuous Circle

There are 2 positive by-products of challenging-times:
 


1. Your customers will no longer tolerate ordinary products or services that are not customer friendly or do not deliver value.
 


2. Your customers will now scrutinize your business, so success must now be earned and is no longer just a given as it was before.
 


With a tougher, more demanding market place there is huge opportunity to attract and keep customers simply by delivering the best product and service available in your market-place and to back it up with an iron-clad ‘money-back-if-not happy-for-any-reason’ guarantee.
 


Delivering this is easy when you fully accept that the Primary Purpose of your business is to attract and keep customers.
 


When you have the right strategy in place you can then address the fundamental responsibility of a business: To make a profit. 
 


The bigger the profit, the more you can do to be the very best to your customers...



The virtuous circle aptly stimulated by challenging times.

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