Unique Value Proposition

Spending habits over 3 generations have shifted 3 times…

Buy when you have the money…

Buy now and pay later…

Buy? I want it for nothing!

Selling on price is never a prudent strategy...

Nor is having customers that never value your true worth.

In Property, for example, Location always proves a better investment than price.

Similarly, in Business, Professional Pre-eminence always proves better value than price.

Yet most companies prefer to focus on price strategy rather than on positioning power.

Positioning – being the best in your field – requires commitment to raising excellence…

And delivering on what excellence promises.

When you encourage customers to buy on price alone – what value statement are you putting out?

I have always encouraged you to revisit your USP…

Now it is time to develop your Unique Value Proposition…

The key factor that ensure my clients stand out from the crowd…

The one that delivers valuable reward and recognition in return.

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