TO SOM UP

Those of you that know my work are aware that I view the S.W.O.T. analysis as an acronym for…

Seek Weaknesses Only Test.

It is not that the analysis is wrong; it is that the application is misguided…

Consistently drawing our attention to what ought to be corrected, rather than must be developed.

Think about your own habits and you can quickly confirm that your focus of attention is on what is bad, rather than on what is good…

Similarly strengths and opportunities – the very keys to our success - are not considered worthy of the same discussion time allotted to weaknesses and threats.

The best way to develop strengths and opportunities is to apply the S.O.M Analysis…
my acronym for Strengths, Opportunities and Merits…

S.O.M. will focus your attention on what is, in the end, the only element of any importance.

I am not advocating ignoring weaknesses and threats. I am recommending that you change your focus of attention.

For 10 days think and act strengths only; then revisit your weaknesses…

To S.O.M. up: do not S.W.O.T down.

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