Serve Yourself Through Your Customers

Good business involves putting emotional value in what you do. Customers can make or break a business – and they increasingly know it. No longer will they tolerate being treated like just another transaction; they will vote with their feet and become a competitor’s customer.

Customers are your best assets so use their testimonials – they will build your business better than you and at zero cost. It costs a lot of money to get a new customer – so stop losing them and turn them into ambassadors instead. All you have to do is to make sure that your service is outstanding, that you deliver what you promise. Then ask. And then reward them and the best way to reward – though it is a good idea to develop a motivating reward system – is to thank them for doing so. Then you will be serving yourself through your customers while you serve them because:

The best way to serve yourself is through serving your CUSTOMERS!

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