Resourcefulness

Too often I hear the excuse: If we only we had more resources…or…
we haven’t got the budget. If we did we could then initiate the plans we would like.

Actually this is more than an excuse: It is procrastinating about what must be done…

Which is certainly an anathema to doing good business.

Because let me be very clear:

Lack of resources may well be a circumstance…

But lack of resourcefulness is a choice…

To either take action do something about it or not.

And that is usually the real problem in business: a lack of resourcefulness.

With resourcefulness, actual resources and budgets are not even barriers, as innovative thinking acted on to stimulate new business will always pay dividends.

Many times I have saved a client’s advertising budget (which is a waste of money) by leveraging their resourcefulness to win new business.

Make sure your business does not lack resourcefulness at a time when it is needed the most.

Entrepreneurial founders have resourcefulness in abundance – hey, look at Facebook.

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