Producing Profits

As we approach the end of what many have experienced to be a challenging year, business habitually looks forward - whatever the economic indicators - with renewed confidence and a positive outlook.

But like a planned diet will not work on positivity alone, every business needs an invigorating action plan to motivate and drive.

More individual goals are planned this week than at any other time of the year. Most soon become discarded, usually because they were based on unrealistic expectations that have the adverse result of de-motivating the individual.

In business there can only be one clear goal: Produce Profitable Results.

There are only 3 Factors in Business that produce profitable results:

1.   Marketing

2.   Innovation

3.   Strategy

Everything else produces a cost.

In planning your professional goals make sure you incorporate these factors.

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