Investing in Testing

There is a way of thinking in marketing your business service or product that results in you never having to fail again. It is called testing.

Every test will always produce a result. Most of the results will not be what you hoped for, or even expected. But eventually testing will deliver a clear message on what to do: Whether on price, headline, copy, list; and even whether you should bother with your product or service.

Most entrepreneurs will rely on their own judgment and this is a mistake. Others will rely on the judgment of their friends, and this too is a mistake. For in launching a new product or service you can not trust your own or the judgment of others. You have to rely on what the market tells you and you can only do this by testing, testing and testing.

How long do you test for? Well the good news is that you will know when the sales you have been expecting come in. Then with the profits you now have, you can continue to invest in improving the product and testing bigger markets by measuring your success all the time.

Investing in your testing is the way to build a solid business.

 

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