Good Feelings

The very essence of operating a good business can be reduced to the provision of just 2 things…

And why is that?

Because everyone that you do business with: your customers, clients, patients, passengers, visitors or whatever you term the people that provide profit…



indeed everyone that exchanges money for your product, service or offering only ever really want one or the other of these 2 things…



What are they?



They are the provision of: Good Feelings or Right Solutions.

And the simple truth is that if you can provide both of these things at the same time then you are operating a good business...



Because there are 2 prime points about business…



1. The prime purpose of a business is to attract and keep customers.



2. The prime responsibility of a business head, whether owner or CEO, is to make a profit.



Because without customers and profit there can be neither re-investment in the business, nor reward from the business.



So the simple answer is to revisit your offering and reconfirm if it really does provide good feelings and right solutions...

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