Give Maximum

One of the bad by-products of our current economy is that people are giving minimum, yet hoping to receive maximum in return.

90% of all copyrighted music downloads, for example, are pirate copies, literally devaluing the creators product or service. And sharing the ‘cleverness’ of such action of acquiring fake goods, poorer quality or stolen service via Facebook and Twitter is now seen as doing your friends a good turn.

For 10 years I have had bestsellers in Russia and China – as I am reliably informed by ardent readers from those countries – yet have neither received a cent in royalty to date, nor likely to in the future.

There have always been the ‘wanting something for nothing’ brigade but this is neither a reliable nor a replicatable strategy for sustainable growth.

The best strategy is to decide on the maximum you are willing to exchange for a different maximum you want. To expect the best in return for what you do, you have to give of your best… but there is something else too…

You have to choose the customers that recognise and appreciate that you are giving your maximum in exchange for the maximum custom…

For isn’t it better to build a business with a stable of customers that value your product or service and recommend it to others?

And herein lies the secret: Determine who are the ideal buyers of your product or service. Develop a profile of who they are and figure out the best ways to reach them.

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