Doing One's Duty

60 Years as CEO of The Famous Royal Family Firm is a unique achievement.

To attend 370 engagements in the last 12 months at the age of 86 is unprecedented.

To do so every year demands commitment, discipline, acceptance and love for one’s duty...

Surely the attributes of a True Professional Human Being.

Business today needs such leaders that value instinct and intuition as well as analysis and rationality, who can be tough yet tender, focused yet friendly and lead their companies in the right direction every time.

Two Millennia ago Lucius Seneca wrote:
“It is not because things are difficult that we do not dare…
it is because we do not dare that they are difficult.”

We must commit ourselves to accepting that whatever adversity or circumstance we encounter...
it is the decisions we make and the actions we take in responding to these events that control us...
It is not the events themselves.

It is our responsibility to constantly improve ourselves and influence others by our example.

An example that is essential to both a country's and a company’s growth.

Read my short article

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