Attention & Intention

A little known truth is that you communicate more in the moment before you speak...
than you do in the 10 moments that follow...

Because your attention is observed before your intention.

A business wins custom through communication...
Any intention to buy is influenced by your attention to customers...

The simple reason being that everyone values attention.

When you pay attention, you attract interest and influence perception positively...

How best to do this?

Listen...
the anagram of Silent...
you cannot do the first without the second.

Yes, everyone knows this - but do we really pay attention?

Or do we, for example, instantly forget the names of people we have just been introduced to...
because our attention is elsewhere...

And that is what we communicate...a lack of attention.

The question to regularly ask therefore is:

Is the attention we communicate congruent with our business intention?

Take a moment to read my article...

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