Apple and Orange

Most of us in business readily accept that you must implement a great idea for it to deliver future reward…

Yet, amazingly, most people either take no action at all to implement their ideas or give up at the first hurdle…

It doesn’t help when the pace of modern business demands quick results allowing no time, ownership or even budget to be invested…

Edison aptly said that ‘ideas don’t make you rich, the correct implementation of ideas is what makes you rich.

Investing the time to strategically plan and develop your idea and correctly market the innovation is the absolute key to future reward.

The fact is that Strategically Marketed Innovations are what differentiates an extraordinary business from an ordinary one – look at Apple and Orange.

People buy Apple products because they want them; people use Orange as a network alternative, and their biggest seller is an iPhone.

Revisit your own ideas, services and products and consider if they have really received the correct marketing they are truly worthy of…

It may be simply a case of comparing apples with oranges.

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