Alternatives to Routines

Unseen by tourists in Monaco, unless they are early risers, are the local line fishers…

Each eager to hook that good catch that will be attractive to leading restaurants…

There is one angler who arrives first and lays out 10 rods, securing each one in place with a resourceful clamp.

Fellow fishers arrive to set up solitary lines at the available spaces remaining.

All are hopeful yet the fisherman with 10 alternative lines rarely leaves empty-handed.

Although Business is about attracting customers, most businesses apply single hooks...

Blaming the economy and markets for lack of resources, rather than being resourceful.

What to do?

Figuring out 10 more alternatives lines to achieve objectives is a start…

Applying 100 different marketing alternatives is even more effective.

Shifting from traditional, reactive marketing to radical, proactive marketing is key:

Hooking new customers will be the result of resourceful, focused teamwork…

Make sure your company has not become reliant on routine thinking and fixed resources.

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