A New Relativity

There is a New Business Relativity of E=mc2 …

Where Entrepreneurship = Market & Customers multiplied.

Because, irrespective of company age or size today, future growth is now relative to establishing an entrepreneurial ethos with markets and customers.

Non-entrepreneurial-minded companies continue to spend budgets on marketing without really listening or following through – the focus becoming the data, not the market; and the sale, not the customer.

Marketing is about relationship building; it is not a selling tool.

And as I define Entrepreneurship…it is about creating, implementing, driving and following through an innovative idea that maximizes value from opportunity…

The harsh reality is that with customer awareness, competition intensity and less brand loyalty bringing the innovative idea to market increasingly fails…

Because companies continue to operate under old rules that are no longer relative to the problem.

The question to ask is: What rules are you operating under?

 

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