A Brave New Business World

88 Notes for CEOs

Being a CEO is about Guardianship, Stewardship and Responsibility. It involves having the courage to do whatever is demanded, taking the initiative whenever it is required, applying the judgement and experience to back it up, consistently following it through and reliably getting it done.

The world has changed. New realities and opportunities are refocusing business into a clearer purpose: To attract, create and retain customers that repeatedly return, refer, recommend and reinforce reputations. The No. 1 responsibility of a CEO is to introduce strategic Game-Changers that accomplish this and make profit in the process. These concise, insightful notes support fulfilment of that responsibility.

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