12 Rules

Whatever idea you have your product, service or offering it must be one that works. Just because you like it, and the friends you have given it to like it, it is not a good reason.

Before you spend all your capital on developing your idea – even if it is the best thing since sliced bread – it is not going to make you any money or business any profit if the market prefers rice.

And if you try and convince the market that your product is worth having you will lose.

Therefore you must first research your market to confirm that there exists a hungry crowd of customers that want your product.

You must find out what your customers want from your idea.

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